ADVERTISING

 SYLLABUS: Unit-4.Research in Advertising, Planning. Execution,  Copy research, Market research, Ethical aspects of advertising, advertising and Pressure groups, Emerging trends.

 Unit-3. Advertising Agency : Structure and functions, creativity, Media Selection, NewsPaper, Magazines, Radio, Television, Outdoor, Strategy, Planning, Media Budget, Campaign Planning, Copy writing and advertising Production techniques, Print, Radio,Television, film, Outdoor, Ideation, Visualization, Use of Computers, Copy Preparations.

  Unit-2. Product advertising- Target Audience, brand Image, Positioning, Advertising Strategies. Appeals, Advertising Spiral, Market and its segmentation, Sales promotion.

 Unit-1. Advertising : Definition, Historical Development, Social and Economic benefits of advertising, Mass Media and advertising, Criticisms, Types of Advertising, Consumer Advertising- Corporate, Industrial, Retail, National, Trade, Professional & Social.