PREVIOUS YEAR QUESTION PAPERS:

PREVIOUS YEAR QUESTIONS:

2018 QUESTION PAPER CLICK HERE..👈👈 

SOME PRACTICE QUESTIONS:

Unit-1: Advertising

Short Questions (200 words each):

1. Definition and Historical Development of Advertising: Explain the evolution of advertising from ancient times to modern-day practices. How has technology influenced its development?

2. Social and Economic Benefits of Advertising: Discuss the positive impacts of advertising on society and the economy. Provide examples to illustrate these benefits.

3. Types of Advertising: Differentiate between consumer advertising and corporate, industrial, retail, national, trade, professional, and social advertising. Provide examples for each type.

4. Mass Media and Advertising: How does advertising utilize mass media such as newspapers, magazines, radio, television, and outdoor spaces? Discuss the effectiveness of each medium.

5. Criticisms of Advertising: Identify and discuss the major criticisms leveled against advertising. How do these criticisms impact the industry and its practices?

Long Question (500 words):

• Advertising and Society: Explore the dual role of advertising in society, addressing its positive contributions and negative impacts. Discuss how advertising shapes consumer behavior, influences cultural norms, and impacts societal values. Include examples of successful advertising campaigns that have significantly influenced public perception or behavior. Evaluate the ethical considerations in advertising practices and the responsibility of advertisers towards consumers and society.

Unit-2: Product Advertising

Short Questions (200 words each):

1. Target Audience in Product Advertising: Explain the concept of target audience in product advertising. How does understanding the target audience influence advertising strategies?

2. Brand Image and Positioning: Define brand image and positioning in advertising. How do advertisers create and manage brand image? Provide examples.

3. Advertising Strategies: Discuss various advertising strategies used in product advertising. Compare and contrast the strategies suitable for different types of products.

4. Advertising Appeals: What are advertising appeals? Provide examples of emotional, rational, and moral appeals in advertising.

5. Market Segmentation and Sales Promotion: How does market segmentation aid in product advertising? Explain the role of sales promotion in influencing consumer behavior.

Long Question (500 words):

• Advertising Strategies for Product Launch: Design an advertising strategy for the launch of a new consumer product. Include considerations such as target audience identification, brand positioning, choice of advertising appeals, media selection, and sales promotion tactics. Justify your choices with theoretical concepts and practical examples from successful product launches.

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Unit-3: Advertising Agency

Short Questions (200 words each):

1. Structure and Functions of an Advertising Agency: Describe the typical structure of an advertising agency. What are the key functions performed by different departments within an agency?

2. Creativity in Advertising: Why is creativity important in advertising? Discuss how advertising agencies foster creativity among their teams.

3. Media Selection in Advertising: Explain the process of media selection in advertising. Compare the advantages and disadvantages of different media types such as newspapers, magazines, radio, television, and outdoor advertising.

4. Campaign Planning and Copywriting: Outline the steps involved in campaign planning. What are the key considerations in copywriting for different media channels?

5. Advertising Production Techniques: How do advertising agencies utilize various production techniques in creating advertisements? Discuss techniques used in print, radio, television, and outdoor advertising.

Long Question (500 words):

• Role of Advertising Agencies in Modern Marketing: Analyze the evolving role of advertising agencies in the digital age. Discuss how agencies integrate traditional and digital advertising strategies to meet client objectives. Provide examples of successful advertising campaigns that demonstrate effective agency-client collaboration and innovation in media planning and execution.

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Unit-4: Writing for Target Groups

Short Questions (200 words each):

1. Writing for Special Interest Audiences: How does writing differ when targeting special interest audiences? Provide examples of effective communication strategies for niche markets.

2. Translation Techniques in Advertising: Discuss the importance of translation in advertising. What techniques ensure effective translation of advertising messages across different languages and cultures?

3. Media Reviews of Arts, Performing Arts, and Cinema: How do media reviews influence public perception of arts, performing arts, and cinema? Discuss the role of critics in shaping cultural opinions.

Long Question (500 words):

• Creative Writing Techniques in Advertising: Explore the creative writing techniques used in advertising to engage and persuade diverse audiences. Discuss the importance of storytelling, humor, and emotional appeal in crafting effective advertising copy. Provide examples of advertisements that effectively utilize these techniques to resonate with their target audiences.